‘Dabangg’ star Salman Khan recently proved that he is indeed ‘Dabangg’ when he performed a daredevil stunt in PepsiCo`s new Mountain Dew ad, thus proving that he was indeed the apt celebrity choice by the brand. He jumped off from 10,000 feet in a “wingsuit” from which a parachute springs open. The 45-second TV commercial will air from Friday and a 60-second commercial will be shown in theatres.
“Everyone is afraid of something or the other at some point of his or her life. But if you try to run away from fear, you`d be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because `Darr Ke Aage Jeet Hai`,” Salman said in a statement.
Alpana Titus, category marketing director (flavoured carbonated drinks), PepsiCo India Beverages, says, “Salman has jumped from a mountain which was 10,000 feet high. He did have jitters initially but was confident it would work out well and he would be able to overcome his fears in turn,” she said.
“Salman was our first choice because he embodies our (Mountain Dew`s) tagline `Darr Ke Aage Jeet Hai` accurately and he also has a nationwide fan following. People in not only the metros but also the remote areas follow him,” she added.
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